Berlin ist zu cool für Stigma!

DE | EN

Horizontal campaign banner with the headline 'BERLIN IS TOO COOL FOR STIGMA' and campaign credits on the left over a white stepped graphic. On the right, a wide group portrait showcases twelve diverse Berlin residents standing together outdoors, accompanied by pink pixel art accents in the upper corner.
Vertical campaign poster featuring the headline 'BERLIN IS TOO COOL FOR STIGMA' alongside pink and green pixelated 'X' icons. Below, a diverse group of twelve Berliners from various ages, cultural backgrounds, and walks of life stand together against a light stone wall. At the bottom are logos for 'Berlin Fast-Track City Netzwerk' and 'Funded by Berlin Senatsverwaltung für Wissenschaft, Gesundheit und Pflege'
Vertical campaign poster featuring the headline 'BERLIN IS TOO COOL FOR STIGMA' alongside pink and green pixelated 'X' icons. Below, a diverse group of twelve Berliners from various ages, cultural backgrounds, and walks of life stand together against a light stone wall. At the bottom are logos for 'Berlin Fast-Track City Netzwerk' and 'Funded by Berlin Senatsverwaltung für Wissenschaft, Gesundheit und Pflege'

Is Berlin really too cool for HIV stigma?

Not really. It happens all over: at the doctor’s, at work, at the sports club, and often right out on the street.

That’s not okay – and it doesn’t have to be this way. For real! It makes life harder for people living with HIV, and people who are HIV-negative don’t learn anything from it.

But there are three simple things you can remember that really help fight HIV stigma:

1.

U=U: Undetectable equals untransmittable. This means: 94 percent of all people living with HIV in Berlin know about their infection (data from 2024), and the vast majority of them are on highly effective treatment. That treatment ensures the virus is no longer detectable in their blood. And as a result, it can no longer be transmitted through sex – even without a condom.

2.

You can’t tell if someone has HIV just by looking at them. People living with HIV are everywhere – in your workplace, at your sports club, maybe even in your family. They’re sitting next to you at restaurants, on public transportation, and on park benches. They work, go shopping, and take their kids to school. They’re young, old, chubby, thin, short, tall, loud, and quiet. And they look completely normal and healthy. Because that’s almost always the case. So, there’s no reason to exclude them from anything.

3.

Thinking along with others, empathizing with them, and sharing their knowledge helps. A lot has changed around HIV over the past 30 years. Are you up to date? Yes? Great! No? That’s what this campaign is for.

Our campaign

We spoke with people living with and without HIV about what causes stigma, how we can eliminate it, and what needs to be done to achieve that. Because unless we end HIV stigma, we won’t reach our goal of ending AIDS in Berlin by 2030.

You can find the videos we created here and on our Instagram profile, ftcn.berlin.

Stimmen aus unserer Kampagne

Unsere Interviewpartner*innen stellen sich vor

Get informed!
More information about HIV and stigma

Reports and Studies

Positive Stimmen 2.0

A participatory study on discrimination against people living with HIV in Germany and how stigma affects their lives.

DAH · 2021 · German

PLHIV Stigma Index

Global Study on HIV Stigma. The interactive platform shows the situation in various countries. “Positive Stimmen 2.0” is its German version.

Ongoing · English

Stigma in the healthcare system

Report by the European Centre for Disease Prevention and Control (ECDC) on HIV stigma in the healthcare system.

ECDC · 2024 · English

Positive Stimmen 2.0

Partizipative Studie zur Diskriminierung von Menschen mit HIV in Deutschland und wie sich Stigma auf ihr Leben auswirkt.

Deutsche Aidshilfe · 2021

PLHIV Stigma Index

Weltweite Studie zu HIV-Stigma. Die interaktive Plattform zeigt die Lage in verschiedenen Ländern. Positive Stimmen 2.0 ist ihre deutsche Umsetzung.

Fortlaufend · Englisch

Stigma im Gesundheitswesen

Bericht des European Centre for Disease Prevention and Control (ECDC) zu HIV-Stigma im Gesundheitswesen. 

 

ECDC · 2024 · Englisch

Videos about “Positive Stimmen 2.0”

All the Facts About HIV Discrimination
Together Against HIV Discrimination
Presentation of the Study Results

Campaigns and Initiatives

World AIDS Day

Annual campaign around December 1: in solidarity with people living with HIV and against stigma and discrimination.

HIV Discrimination Contact Center

The contact center provides information, counseling, and support regarding HIV-related discrimination.

#positivarbeiten

Employers commit to treating colleagues with HIV without discrimination.

Welt-Aids-Tag

Jährliche Kampagne rund um den 1. Dezember: für Solidarität mit Menschen mit HIV und gegen Stigma und Diskriminierung.

Kontaktstelle HIV-Diskriminierung

Die Kontaktstelle bietet Informationen, Beratung und Unterstützung rund um HIV-bezogene Diskriminierung.

#positivarbeiten

Arbeitgeber*innen verpflichten sich zu einem diskriminierungsfreien  Umgang mit Kolleg*innen mit HIV.

A campaign by

FTCN Bild-Wortmarke Horizontal

Funded by

B_SEN_WGP_Logo_DE_V_PW_RGB

The Fast-Track City Network—a coalition of NGOs, counseling centers, medical facilities, and community organizations—has been working for years to combat HIV stigma in Berlin. This year, we are launching a media campaign. We spoke with people living with and without HIV about what stigma does, how we can get rid of it, and what needs to be done to achieve that. Because unless we end HIV stigma, we won’t reach our goal of ending AIDS in Berlin by 2030.

Production

Design, Direction, and Editing: Michel Steinberg
Camera: Juan Fernandez Gebauer und Patricio Trim
Interviews: João d’Orey
Photo: Camila Pozner
Motion Graphics: Ennie Petersen
Music: Wszebor Sienkiewicz
Subtitles and Translations: Simon Wittenstein